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Separate service page for each key-word we're ranking in

Content Development

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MykhailoRudenko Subscriber last edited by
Hello guys,

I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer.

I came up with idea to add service page for each keyword we're ranking in.

For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc.

I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha

If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content.

My questions are:
1. Do you know the name of this SEO tactic, so I can google more information about it?
2. Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords?
3. Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe?
Thank you for helping, guys!
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