Shopify SEO - Collection or Blog post for ecomm seo?
-
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity!
So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition).
My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories?
Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc.
As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business.
The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work.
The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive.
Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain.
In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages?
All help gratefully received - thanks!
Warren
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic SEO / Content Marketing
Hi,
SEO Tactics | | Ryan07
It would be great if some SEO experts could answer this for us. Suppose a website is brand new. How often should you publish new blog posts on the website?
Publishing, say, every single day or fairly frequently, without the offsite seo being built up first i.e. no backlinks; can this damage the organic SEO?
By publishing too much new written work, and could posting so frequently like everyday look like spam? That’s if though the written work is white hat.
Is there a golden rule to publish say once a month until the website’s offsite backlinks have increased?
Please help, as some clients are pushing for content marketing to be added and written daily, yet this seems too much despite them wanting to pay, it seems like it could cause an over optimisation issue? Could it also damage the long-term SEO efforts?0 -
What are the SEO ramifications of domain redirection?
Hi Moz Community! I was just trying to set up our global site and got this message: "Redirect detected
SEO Tactics | | Padmagandhini
We have detected that the domain bhaktimarga.org redirects to prodfront-coli.bhaktimarga.mediactive-network.net. We do not recommend tracking a redirect URL. Would you like to track prodfront-coli.bhaktimarga.mediactive-network.net for this campaign instead?"
6358703c-d8ef-4c0a-83a9-c948d370d743-image.png What's interesting is when you go to the site, Bhaktimarga.org, it shows our domain in the URL bar. Is this done for performance and masks the hosting provider domain? I haven't talked to website developers about this yet, but my main question is...Does this have any SEO ramification? Thanks so much,
Padma0 -
Requiring customer agree to shipping terms at checkout
I work for an ecommerce company that has many of its shipments go by LTL freight. Our customer service team has issues with a few customers per month that aren't equipped to receive freight shipments which leads to returns and other issues. In an effort to better inform our customers, the customer service team is requesting that we add a checkbox to the checkout that requires customers to agree to our shipping and returns policy, including a link to the policy page. I am wondering how concerned people here would be that requiring the customer to check a box agreeing to those terms would lead to more customers abandoning during the checkout process. Or do you think it's not a concern? Thanks for your thoughts.
Conversion Rate Optimization | | Kyle_M0 -
Track SEO performance for specific sub-directories
How can i track performance metrics for a group of subdirectories.
SEO Tactics | | Miradoro
I.e
domain.com/de/en_uk
domain.com/de/de_de
domain.com/at/en_uk
domain.com/at/de_de0 -
Odd one - dropping positions but traffic improving
Seem to have a bit of an odd one. For the last few months been running a backlink campaign for a 2/3 year old site, got good positions for some keywords/pages but seems to have plateaued the last 60 days or so with some keywords dropping in position.
Link Building | | seoman10
The odd thing is traffic seems to be still improving (according to GA and GSC). I am wondering if - have hit a niche ceiling
or rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.
or because it is just a newish site. Any ideas?2 -
Unsolved GMB along with Company Name & URL Change
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page. I am looking for ideas on how to minizine the huge SEO losses we will have soon. I plan to focus on local SEO starting with GMB. Any other tips or direction?
Moz Local | | jgoethert1 -
Spam on Google SEO
Do you know any good tips to reduce spam and if spams have an on google ranking?
SEO Tactics | | easyjobber0 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0