Is My Site Structure Suppressing Product Pages
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Hey Guys,
I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well.
There are two things that I think could be causing the issue, but I could use some extra eyes on this.
- Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS
Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/
It seems like an adjustment to how my products are structured in the site might go a long way.
If you have any experience with this and could weigh in on it, I'd appreciate it.
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@robbinsinternational said in Is My Site Structure Suppressing Product Pages:
Hey Guys,
I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well.
There are two things that I think could be causing the issue, but I could use some extra eyes on this.Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS
Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/
It seems like an adjustment to how my products are structured in the site might go a long way.
If you have any experience with this and could weigh in on it, I'd appreciate it.It sounds like you've created some ecommerce sites using WooCommerce and you're having trouble getting traffic to your product pages. You've noticed that your products are listed pretty far down in the site structure and that Google seems to give them less authority than other top-level directories like /product-tag/ and /product-category/.
Based on what you've seen, it might be a good idea to restructure your site a bit to make your products more visible and improve their search engine rankings. However, it's hard to say for sure without knowing more about your specific site and the industry you're in.
If you're still having trouble, you might want to consider reaching out to an SEO expert who can give you personalized advice on how to improve your product page rankings.
Hope that helps!
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