Alternate Spelling of Brand
-
Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"?
Search Console (last 28 days)
- "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position
- "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position
Note: our domain is thequeenslace.com and I use a redirect from queenslace.com.
Thanks,
Patrick -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I split long form content?
I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic. But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content. I can talk about something like this without sharing the keywords completely: Title + for girls Title + for boys Title + for kids Title + for girlfriend Title + for boyfriend Title + for students As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words. However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?
SEO Tactics | | mozasea0 -
Odd one - dropping positions but traffic improving
Seem to have a bit of an odd one. For the last few months been running a backlink campaign for a 2/3 year old site, got good positions for some keywords/pages but seems to have plateaued the last 60 days or so with some keywords dropping in position.
Link Building | | seoman10
The odd thing is traffic seems to be still improving (according to GA and GSC). I am wondering if - have hit a niche ceiling
or rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.
or because it is just a newish site. Any ideas?2 -
Unsolved SEO And Digital Marketing Training
Hi Everyone, I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results. Thanks
SEO Tactics | | fslpso0 -
Optimizing shop content for desktop and mobile users
When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.
On-Page Optimization | | JCN-SBWD0 -
Cross domain canonical for different branded sites
Hi everyone, We are working on 5 websites that offer the same products but are of different brands and locations. They are owned by the same company, but each run independently. On the sites, they have content such as privacy policies, terms and conditions and guides that are the same across all brands. Will publishing these be flagged as duplicate content by Google? If yes, is it recommended to add rel=canonical to all duplicate pages across all sites pointing to one of the five? We are just concerned that the 4 sites with duplicate content would be valued less than the canonical as a result of passed link equity. We are doing SEO optimisations for all and are trying to rank them well in SERPs. If a canonical is not the best solution here, what would be the best to do apart from completely rewriting content? Is it noindex tag or turning the texts into images and adding to PDFs? Thank you.
Technical SEO | | nhhernandez1 -
Huge drop for main branded keyword
The past week the main branded keyword for a site i am working on has dropped from the top three on Google US to page 7! It is still ranking in the top three on Google in other areas. I recently redirected /index.php to / using .htaccess. Could this have caused a problem? If not, what else could have caused such a huge drop?
Technical SEO | | Tedred0 -
Sub Domain vs. New Root Domain for New Brand
Would you recommend a new brand be placed as a subdomain to the existing parent company or create a separate root domain for this new brand?
Technical SEO | | ScratchMM0