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Hi fellow Moz users! I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes? What are some of the things I can do in my power (can't do any backend work) to make SEO better? Currently, I have: Social media (including Moz local tips of business listings) Blog site Refining pictures Google analytics to see where we can improve Internal and external links Please feel free to expand on the above but ideally it will be new things that I could get on with! Many thanks,
Eric

the situation is that we manage a dealership's web maintenance  to improve SEO and SERPS rank do we need to have individual social media accounts, Google business pages, twitter, youtube, foursquare, Instagram, dealer rater, cars.com accounts, etc, for each brand, even if they are at the same physical address?

We are a finance brokerage in Australia and we operate in a specialist niche and in regional areas with low competition but we have identified KW's that are very profitable to us but seem to need different approach re strategy. We specialise in Agribusiness lending. We have been pretty scrappy in the past with our SEO as it has always been done by me, and as a startup, as everyone knows, the jack of all trades can help and hinder! To date, we have done a lot of Adwords (and KW research) so I have a fair idea of what keywords I am after. Some KW are low competition and extremely profitable to us. But there is a difference between them on who our competitor is and how difficult it would be to rank and which strategy to use. For example Agribusiness, used by all major banks, now they provide agribusiness, but only via their own products, as we are brokers we tend to receive a lot of new leads as we are brokers and we can compare all products and as agribusiness can be quite complex this is a major point of difference for us. So my strategy to rank for this KW  would include a national approach as we provide advice in this space on a national scale, which has worked well via AdWords leads. But would like to move away from my sole reliance on AdWords. Then we move onto KW that we have also had some success on a national scale via Adwords but the metrics suggest is better from a local perspective (local regional town), i.e hobby farm loan, rural finance, even home loans (when there is no other local competitor in small town). As we have brokers in other regional towns this also opens up an opportunity to have either internal pages with lots of local signals (i.e NAP, Authority outbound links, local KW, social signals from local FB groups etc). But can a internal page compete against a competitors HP, for example I was going to set up mysite/Toowoomba.com.au internal page with info re that broker and lots of local points, or am I best to create another site, i.e brandname-Toowoomba.com.au (still linking from my contact us page for Toowoomba) and focus solely on local for this site (including internal pages to rank locally, i.e Toowoomba Home loans)? the extra benefit is I then create another asset if I was to sell the region as a franchise (another discussion) So, my question is, can I mix my strategies without any issues, or should I create separate sites?

I want to start this thread by thanking everyone in our community who has started and contributed to great threads this past year. You guys are an inspiration! I want to offer up a few predictions for the Local SEO industry in 2017 and ask you to contribute your own: Attribution will be big in 2017. Google will roll out a more thorough set of attributes in the GMB dashboard as we move forward through the new year. We'll see further rollout out of paid packs in service industries in which Google can play the middle man role. Free-packs won't be gone by the end of the year, but there will be fewer of them. Even SMB local businesses will have to start to tackle the ramifications of voice search. Local SEO will continue to merge with traditional, offline marketing. Local business websites will still matter, but Google will continue to do all it can to keep users within layers of its own local product, and some people will find this maze a bit bewildering. Reviews will finally be recognized as an integral facet of citations, rather than as something separate from them. Now, please, look into your own crystal ball and share your predictions with the community. What are your predictions for Local SEO in 2017? I'd love to know. And, while I'm at it, please let me wish each of you a busy and profitable new year in our exciting industry!

Hi, I'm targeting Boise, Idaho and building an SEO consulting website. Right now I only offer 3 things because that's what I have experience in: 1. On-site SEO 2. Content Audit 3. Start a company from scratch. Ecommerce, Service, or Informational I know #3 involves all SEO, so it will be challenging, but 1-3 is what I've been doing for 10 years. What feedback do you have as far as 1-3 being my 3 offers, and is $200/hour fair? I work off quotes by estimating my time at $200/hour. Thanks.

Howdy Mozzers, We are a new UK solar comparison site looking to implement video to help buid our site traiffic / leads. We currently make a 1 min video summary of our blog posts using Animoto and embed the video at the top of the blog post on our site. The original thought of introducing video was to help our blog posts rank higher. My question is, which of the following strategy is the best for building traffic and generating leads for our site 1. Hosting video on Youtube and embedding it on our site 2. Hosting video on Animoto and embedding it on our site (not sharing on youtube) 3. Hosting the video on our own domain and not sharing it on Youtube and other third party sites 4. Embedding the video from youtube or animoto on our site and sharing it everywhere (dailymotion, vimeo,etc) Our target audience is UK only for the time being. We would like to build traffic quickly and are focused on the short term. I would be appreciate any replies discussing the different advantages disadvantages of the options and a final personal opinion. Thanks!

The question is specifically about local rankings, not the organic ones. My client recently acquired another Law firm. Acquired firm's website is ranking well in Google local and has a decent SEO authority. Its Google mybusiness page is also established and has a lot of positive reviews. Client's main website is comparatively new and doesn't currently rank well in Google local. The Google mybusiness page is sort of incomplete and doesn't have any review. Both businesses are listed in local directories (client's main business is listed in lot less directories and has fewer citations). The client wants to merge the newly acquired website with his main website, without losing Google local rankings the acquired website has. Or in other words, transfer newly acquired website's local rankings to his main site. Client wants to transfer the website to his main website in all cases while minimizing the damage. I'd transfer acquired website's content to main website, properly map the pages and place 301 redirects. Regarding Google my business pages, what would you suggest? I can either update main business NAP and Website address in Acquired business's mybusiness page, or transfer acquired business's mybusiness ratings to main mybusiness page via this form: https://support.google.com/business/contact/business_move_reviews I've also heard that Google support can merge two business page, however not sure about that. I'd also need to update the business listings and citations. Could you please suggest the best way of doing this? And have you practically tested it?