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Hey again Moz community! I've been trying to read up on schema markup and watch videos multiple times (!) but I can't understand how it works. I would greatly appreciate it if someone can answer these questions: Do I need to ‘markup’ every part of the article? Like “this section can be FAQ snippet, and this can also FAQ etc..". So I guess my question is how detailed does the markup have to be? What are the best tools to use for schema markup for wordpress? What are the best tools to use for schema markup for react web-app? The https://search.google.com/test/rich-results shows if the markup is good for a page, but it doesn’t provide any details. For some articles it says that sitelinks searchbox is detected but that’s only one type of snippet possibility? Do I need to add additional markup for, say, list snippets and FAQ snippets if I want a chance to get those? Thanks a lot! Leo W

Hi, I have a question that maybe someone can give me some insight, as I haven't been able to get any kind of solution by Google My Business support so far for several months. Our brand "neakriti" is a news organization located in Greece. If you search the brand "neakriti", you get all the results as normal, but the "Knowledge Panel" on the right of the search appears empty. However, if you search the brand as "neakriti.gr" on google search, it appears on the Knowledge Panel. I have been talking about this on the phone support of Google My Business for months now (more than a year), and I get responses like, "give it some more time and it will appear on neakriti results too". We are authority for the keyword "neakriti", and it is our site that appears first.  Our website is linked to the business profile too. I have claimed the business, I have filled all its information, with daily posts specifically for the knowledge panel and so on. Is there any suggestion as to why we are unable to show up with just the brand name on the knowledge panel, or suggestions for actions we can possibly take?

Hi all, Anyone have experience with using Schema for restaurants other than the normal local business NAP? Is there a way to use Schema markup for food menus as well? Examples and schema code much appreciated 🙂 Thanks!

Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are  $DISCOUNT HERE What am I missing? Thanks!

Hi Everyone, I have a client who has two website platforms, one of them is mandated by the manufacturer and the other is the one we use and is linked up to our Google Plus/Maps/etc. accounts. The one that is manufacturer mandated is showing up on the Google Knowledge graph and this is not ideal for us. Unfortunately, we cannot get rid of the other site because it is mandated. So how do we go about fixing this issue? I Had a few ideas, and I'd like to know if they would work. If you can think of something that's outside of the box, I'd appreciate it. 1.) Put a rel=canonical across the website 2.) Remove all keywords that might trigger it to show up on the knowledge graph from the URL of the non ideal site 3.) Go for a .net or .us domain. Do these kind of domains have less authority and are less likely to show up in a google search? Thanks!

Thanks in advance! 🙂

Say you've got a Magento e-commerce site and you want to add Schema.org Microdata to it to take advantage of Google's Rich Snippets feature. Would the markup be part of the page's HTML TITLE . . . or somewhere in the bare-bones description (usually wrought by inputting data into separate fields in the CMS), e.g., Item: Something
Price: $00.00
Short Description: blah, blah, blah Or, hidden somewhere in the header? Or, can it be marked-up somewhere beneath my lengthy (and Panda-friendly) content and subsequently extracted by Google and highlighted in the SERPs? Admittedly, I'm more than a bit late to the Schema.org party and I'm a content-guy anyway; and not much good at under-the-hood stuff. I figure I'd better get my chops together, now. I've searched Moz.com's Q&A as well as Google's and Schema.org's and haven't come up with an answer yet that doesn't require that I learn a whole new vocabulary.

I have been doing general optimization for on-page, but still have many F's because SEOMoz considers the pages to be weak for keywords that are anyway not relevant. Is there a way to tease out keywords for specific pages so I can get a more accurate report card?