Is this considered duplicate content?
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Hi Guys,
We have a blog for our e-commerce store. We have a full-time in-house writer producing content. As part of our process, we do content briefs, and as part of the brief we analyze competing pieces of content existing on the web. Most of the time, the sources are large publications (i.e HGTV, elledecor, apartmenttherapy, Housebeautiful, NY Times, etc.). The analysis is basically a summary/breakdown of the article, and is sometimes 2-3 paragraphs long for longer pieces of content.
The competing content analysis is used to create an outline of our article, and incorporates most important details/facts from competing pieces, but not all. Most of our articles run 1500-3000 words.
Here are the questions:
NOTE: the summaries are written by us, and not copied/pasted from other websites.
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Would it be considered duplicate content, or bad SEO practice, if we list sources/links we used at the bottom of our blog post, with the summary from our content brief?
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Could this be beneficial as far as SEO?
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If we do this, should be nofollow the links, or use regular dofollow links?
For example:
For your convenience, here are some articles we found helpful, along with brief summaries:
<summary>I want to use as much of the content that we have spent time on.
TIA</summary>
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we would recommend not using duplicated content marketing, as it can damage your businesses organic seo, instead write all of the work in a white hat way.
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Hello kekepeche,
- Citing your sources is good practice & you'll;l avoid aby potential penalisation.
- Google is clever enough to 'know' the original [older] content source
- Use regular links since you're citing the original authors
- If you can get your writer to rewrite some source content to make it 80%+original this would be better for your SEO campaigns as it's technically original content so will rank better - Though, take care as not to infringe copyright
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