Inserting Keywords in Web Pages
-
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
-
@lpantell said in Inserting Keywords in Web Pages:
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
Keywords should be used in the semantically correct order, without altering the natural order of the words, even if the volume of searches indicates that they are searched in an unnatural order. Regarding the use of these keywords within the content, if it is not necessary, I do not think that a higher density will influence (do not trust the google results that show keystuffing), because sooner or later they will disappear.
-
@lpantell Hi Lpantell.
Sorry for the slow response here!
These days, you don't need to exactly match these terms for Google to understand the relevance.
For example, you might have "Therapist in the bay area" or "Bay area therapist" or even "San Francisco therapy clinic" and Google would likely figure it out to a greater or lesser extent.
Make sure the content on the page is specific, though - it doesn't need to use the exact phrase, but it should talk about the location of the practice(s), and the services offered.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure for same product in multiple categories?
Hello everyone ! I am building an ecom store using wordpress. I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories? Categories Assigned: tshirt, blue, striped
Technical SEO | | Dingos
Product Name: blue-striped-tshirt Option 01: Matching site navigation breadcrumb to product url URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirt Option 02: Same product urls and different breadcrumbs based on user site navigation URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirt I have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword. Which option is the best according to your experience or is there any other best practice?0 -
Unsolved Updating labels via CSV upload
Hi, I would like to update all my keyword labels via a .csv upload, however, when I try to upload the keyword file with the updated labels, I'm advised I don't have enough keywords left for the import. Am I using the correct upload tool or is there a way around this, please?
Keyword Research | | Rich-H0 -
Ways to Identify Popular Search Terms
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
Search Behavior | | LPantell0 -
Shopify SEO - Collection or Blog post for ecomm seo?
Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren
SEO Tactics | | WP330 -
Will amp be effective in 2022?
Will AMP be effective in 2022? I am thinking of using AMP on my website since Core Web Vitals has become a ranking factor. For mobile devices, I guess AMP would be a good option to align with the Core Web Vital update.
Algorithm Updates | | Yash20020 -
My site on desktop browser: page 2 /mobile browser: page 0
Using my two most pertinent keywords in Chome my site shows up page two. Using the same keywords on my iPhone does not show my site at all (I clicked on to page 15). I have a mobile ranking of 84 on Google PageSpeed Insights. Could be a bit higher but not enough to totally ignore my site. What am I missing?
On-Page Optimization | | artsp0 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Keyword Cannibalization/stuffing on an ecommerce category page
Hi, Whats the best way to tackle e-commerce category pages? If you have, say, a category showing 30 pairs of socks, and each of the sock products in the lists has a 'view more' link, a link from the product name and a link from the thumbnail. Naturally each of those links should be the product name - sprinkled with a slight variation, a preceding 'View more on [product name]' or superseded with the shop name, so you dont end up with complete duplicate link titles, you get the idea. But you suddenly end up with 90 instances of links with title tags containing 'socks', which ultimately lead to keyword stuffing/cannibalization - especially as you then move to another category with, say, sports socks showing 40 products and therefore 120 link titles also with the word 'socks' Thought on a postcard please? Thanks Tom
On-Page Optimization | | pretige120