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We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

Best practice?? I have a client that wishes to get found for services in several towns across the UK. They only have 1 physical location I have so far created a blog ( i use easyblog) and put a list of these towns..then added TAGS with the town names (this means each TAG gets a URL too) ..also i need to then monitor in moz pro somehow. Alternatively i could create web pages with additional information and give the URL the town name....however i think the tags will help...any advice welcome.

I have researched and researched on this question, and I'm still not satisfied. Most of the answers on the Moz forum and otherwise are all from 2013, as well. So, I thought I'd bring it up again. I have two distinct audiences for a real estate business I'm working with (very different needs and interests): Farm Buyers Residential Buyers My client is wanting to expand their presence in the farm market. Their main competitor is ranking for, more or less, an exact domain name match. They want to spin up a site focused only on farm buyers. Here are the pros/cons in my mind of creating a separate site: Pros: Reaching/targeting a specific audience (better user experience), having domain name with keywords (I won't keyword stuff...promise), a site completely devoted to content regarding farms, a blog completely devoted to farms (we have a content strategy in place) Cons: NAP issues (same address), splitting up domain authority, a bit of brand confusion (though the same logo/brand will be on both sites) In my mind, the pros outweigh the cons. Any ideas on how to address the cons? I could just not include address and phone, but that seems ridiculous...catering to the bots and not the user. Thanks, everyone!
Gabe

Hi, hoping to get some suggestions on strategy in terms of building out my site as I'm a bit overwhelmed. We provide home services throughout hundreds of locations - some major cities, others smaller yet affluent towns where demand is sufficient, though have no physical presence in the majority. My question is really regarding ranking organically (given local listings will be so difficult). I am new to Moz and have been using the Keyword Explorer to generate a long list of keywords, which I've refined to those which offer the most opportunity. Do I simply now take this list and append [city_name] to each keyword/phrase? If so, working in [list_of_keywords] + [city] into hundreds of location pages is surely going to be a nightmare to make unique, and most likely a horrible user experience. All my customers really want to see is: that we service their area, some info on how we operate, that we are trustworthy (reviews/site quality etc) clear pricing/information (across mobile/desktop) and an easy way of contacting us. If I was searching for a lawn care service in Manchester for example, I couldn't care less about anything else other than the above information. So is padding out pages with content like 'Things to do in Manchester' etc. really the way forward? Would I be better off focusing on building relationships/links with other local complimentary businesses/influencers rather than building out tons of content (on the assumption of course that what content is there is high quality, contains a smattering of keyword + city, and optimised very well)? Any help hugely appreciated!