Is This a Misuse of Structured Data (JSON Recipe Tag on Collection Pages)?
-
I've noticed that many food blogs use the "recipe" tag to rank collection pages in carousels. For example, for the search term "Zucchini Recipe," Gaumenfreundin is in the first position in the carousel with a page that contains multiple recipes.
This makes sense if the user intent is plural (e.g., "recipes") - but in the singular?
According to Google's guidelines, the recipe tag is intended for individual recipes. Google even states that it is a misuse if only the ingredients are listed without the steps.
So, isn't it against the guidelines to tag a collection page (even additionally) with the recipe tag? This practice is already common in the US market.
Is Google aware of this and possibly tolerating it because it sometimes makes sense to present multiple recipes to the user? For example, "Zucchini Recipe" - the user might not yet know exactly what they want to cook with zucchini.
Or do you think Google will take action against this practice in the future?
-
-
@DutchbrosMenu7 said in Is This a Misuse of Structured Data (JSON Recipe Tag on Collection Pages)?:
Using structured data, like the JSON recipe tag, on collection pages can be seen as a misuse if it's not directly relevant to the content. For example, if Dutch Bros Menu pages use recipe tags without actual recipes, it may confuse search engines, impacting SEO. Ensure the tags match the page content to avoid issues.
Using structured data, such as JSON recipe tags, on collection pages where they are not relevant can indeed be considered a misuse. If a Starbucks Menu page includes recipe tags but does not provide actual recipes, it could mislead search engines, resulting in SEO issues. Search engines rely on structured data to better understand and categorize content. When the tags don't align with the actual content, it can cause confusion, reduce the page's credibility, and potentially harm its ranking. To avoid this, it's essential that structured data accurately reflects the content of the page.
-
Using structured data, like the JSON recipe tag, on collection pages can be seen as a misuse if it's not directly relevant to the content. For example, if Dutch Bros Menu pages use recipe tags without actual recipes, it may confuse search engines, impacting SEO. Ensure the tags match the page content to avoid issues.
-
Using structured data, like JSON-LD Recipe tags, correctly can enhance your site's SEO by making your content more discoverable and understandable by search engines. However, it's crucial to use it appropriately to avoid potential penalties from search engines. Here’s what to consider regarding the misuse of Recipe tags on collection pages:
What is Structured Data?
Structured data is a standardized format to provide information about a page and classify the page content. JSON-LD is a popular method for adding structured data.Proper Use of Recipe Tags:
Recipe tags should be used specifically for individual recipe pages. They help search engines understand the content and can make your recipes eligible for rich results in search.Misuse on Collection Pages:
Using Recipe tags on collection or category pages where individual recipes are not present is considered misuse. This can mislead search engines and users, leading to a poor user experience.Why Misuse is a Problem:
Misleading Information: It provides inaccurate information to search engines and users, leading to potential penalties.
User Experience: Users searching for specific recipes might end up on a collection page, which doesn’t directly fulfill their query.
SEO Penalties: Search engines like Google can penalize sites that misuse structured data, which can negatively impact your search rankings.
Best Practices:Use Recipe tags only on pages with actual recipes.
For collection pages, use appropriate structured data like ItemList or BreadcrumbList to help search engines understand the page structure.
Ensure that each structured data type is relevant to the content of the page.
In conclusion, while structured data is a powerful tool for SEO, it’s essential to use it correctly. Misusing Recipe tags on collection pages can harm your SEO efforts and lead to penalties. Stick to best practices and ensure that your structured data accurately represents the content on your pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
What Schema would a Web design/development/seo ageny use and what is the schema.org link?
What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out. ProfessionalService has been deprecated.
On-Page Optimization | | TiagoPedreira0 -
Unsolved MozBar says no schema.org markup when it exists and validates elsewhere
I have added schema.org markup to many pages on my site (e.g https://discoverquotes.com/wisdom/) - since it is a quote site I marked up all the quotations - it validates with schema.org - but when I use MozBar and look at Page Analysis-->Markup the moz bar says I have no schema.org markup. Is this something Moz only updates periodically? If so, anyone know how often they update? or any ideas why moz bar is reporting a false negative?
Moz Bar | | daviddq0 -
Question on site structure
My client is a nationwide company. They provide building maintenance services in 7 different cities. In each city they provide a different range of services. They currently have a single service page for each service and no mention on that page of the cities they offer the service. The service pages are getting no SERP visibility. We are running Paid Search and recommending SEO. I'm wondering whether it would be beneficial to build out specific service pages for each city so the content is more relevant to both users and search engines. What is best practice in this situation? Client wants to dominate SERPs in each market for the services they offer.
On-Page Optimization | | SEOinSunnyNelson0 -
Duplicate Page Titles? I thought this was good structure....
I have several warnings for duplicate page title.... I thought that I had good structure, but I guess I am doing something wrong. On my website (http://www.farnorthkennel.com), I am getting duplicate page errors for pages like this: http://www.farnorthkennel.com/german-shepherd-puppies-the-girls/hazel
On-Page Optimization | | Joshlaska
and
http://www.farnorthkennel.com/german-shepherd-puppies-the-girls/emerald I thought that this sort of structure was a good idea since the end page is different. Should each page be set up right after the original domain name? I'm new at this....0 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0