What is the best structured data for my website
-
We have 10:branches for our agency where we are looking to attract local businesses to use our marketing services,
should each landing page have structured data for ‘local business’? Any advice would be helpful
-
Structured data is a standardized format of code that is added to a web page. It communicates specific information about a page to Google. This makes it easier for search engines to crawl and index your content faster. In other words, it provides the context search engines need to properly categorize your site and recommend it more accurately for relevant search queries.
Google is using this data to make their search engine more accurate by creating a knowledge graph. This graph is an interconnected map of entities that follows the relationship between different terms, facts, data, dates, and more. This allows Google to go from keyword matching to a context-rich search engine, capable of differentiating the Taj Mahal monument from the Taj Mahal casino in Atlantic City.
What it means for SEOs is that Google has given you a way to introduce your client’s brands and companies into their knowledge graph, making them real objects Google knows about and can recommend to users. Check out our guide on how to implement structured data on your site, including the recommended structured data format for SEO here: https://prerender.io/structured-data-for-seo/.
-
Structured data is very important for better ranking on search engine. You can visit this site to analyze more about this.
-
Yes You Can Add Data Structure On The Different Pages Of Your Site You May Vist My Site To Check Data Structure
-
Yes, i'm agree with Martijn Scheijbeler. He is saying absolutely right. I'm using structured data on homepage in my Best Office Chairs site. And it is good for site health. You should try to use structured data on homepage.
-
Not necessarily, what you can do is point the rest of the pages to the LocalBusiness structured data that is just on your homepage for example. That way it saves you from loading additional markup on every other page. Other Structured Data markup that I would always look into is BreadCrumbList, Organization, Website, WebPage, ItemList as most sites qualify easily for those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is This a Misuse of Structured Data (JSON Recipe Tag on Collection Pages)?
I've noticed that many food blogs use the "recipe" tag to rank collection pages in carousels. For example, for the search term "Zucchini Recipe," Gaumenfreundin is in the first position in the carousel with a page that contains multiple recipes. This makes sense if the user intent is plural (e.g., "recipes") - but in the singular? According to Google's guidelines, the recipe tag is intended for individual recipes. Google even states that it is a misuse if only the ingredients are listed without the steps. So, isn't it against the guidelines to tag a collection page (even additionally) with the recipe tag? This practice is already common in the US market. Is Google aware of this and possibly tolerating it because it sometimes makes sense to present multiple recipes to the user? For example, "Zucchini Recipe" - the user might not yet know exactly what they want to cook with zucchini. Or do you think Google will take action against this practice in the future?
On-Page Optimization | | chueneke0 -
Anyone come accross a completely random site name displayed in the SERPs?
Hello SEO friends, I am looking at a site that has a completely random site name displayed in the serps. The site in question is a hypnotherapy service and the site name is displaying as a commercial cargo airline! See the screen shot. Any ideas? There is 'local business' structured data on the site and it IS showing the correct business name. Is this a hack? Negative SEO attack? Random Google stuff up? Help! Very confused! Thank you for any advice! Sean!Untitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
HOW DOES MOZ FILTER ISSUES ON WEBSITES?
Good day My company is trying moz for the first, and I am their web developer, I looked through the moz report and found something confusing when checking the issues. For example, I have URL:https://www.cham-training.co.za/free-skills-development-assessment.php and the mentioned URL can have parameters as follows: 1. https://www.cham-training.co.za/free-skills-development-assessment.php?target=Internship 2. https://www.cham-training.co.za/free-skills-development-assessment.php?target=Learnership the target parameter is just used to hold a value regarding the clients actual request, learnership, internship etc. However moz seem to recognize the same link with different parameters as different links and this makes the issue count to go up. For me, then this becomes false report. Please take a look at the attached image for reference. I got issues regarding duplicate title, but the truth is there's no duplicate titles its just that moz picks up the page as different because of the url parameters. Can someone please clarify why is that so or if there's any reason moz does that. I hope to hear from you guys soon. Thank you open?id=15uTf6Wn3jQWxELQodLgtlkswZKOtNSol
Local SEO | | chamberlinksales20 -
Ideas on competitors website jumping so quickly?
Aloha Moz community! I've been chipping away on my site and have been happy to see progress on getting to the first page for some searches I'd like to rank for. That being said and during my time doing this I noticed a fellow photographer jump to the first page out of what seems like nowhere! http://emilyhelen.com/ It left me scratching my head trying to figure out where and how they're site jumped up to the front so fast and has been holding strong since then. Do you guys have any ideas or ways I could replicate that? Much appreciated as always guys! Warmest aloha, Jon Gibb
Local SEO | | Trey30 -
What is the best SEO tool for tracking local rankings
Hi Can anyone recommend what they think the best tool is to track local rankings. I want to manage several small businesses' visibility and I am not sure which one is the best. I have been told that "Bright local" and "SEO PowerSuite" are the best in the business. Is that true? or is there something better out there Thanks
Local SEO | | coolhandluc0 -
What is The Best Way to Rank in Multiple Countries?
Hi, I have a client that would like to rank in google.ie as well as .co.uk and in the middle east and possibly other parts of Europe. What is the best way to go about this? Would a new domain for each country be best and hosted in that specific country or is there a way to do this with one site? Bearing in mind that SEO will need to be done to rank in each country. Many Thanks.
Local SEO | | WSIDW0 -
Content Across International Websites
I am wondering if anyone could clear up some questions I have regarding international SEO and how to treat the content placed on there. I have recently launched several websites for a product internationally, each with the correct country domain name etc and I have also followed the guidelines provided by webmaster tools on internationalisation. All the websites are targeted towards English speaking countries and I have rewritten most of the of the content on there to suite the English style of the targeted country. This is being said however I am finding mixed bags of information on what to do in treating large chunks of potential duplicate content. For example my main .com website which has been running several years (and is targeted to the UK) has a lot of well written articles on there which are popular with the visitors. I am needing to find out if duplicating these articles onto the international versions of the websites, without rewriting them, would have a detrimental effect on SEO between all the sites. I have done a site search for each domain name to see if they are cropping up in other local Google versions (e.g .ca site in Google.com.au etc) and they are not. Does this mean Google is localised to its results regarding duplicate content or is it treated at the root level? Any information to point me in the right direction would be a big help.
Local SEO | | Rj-Media0