Unsolved Site showing up in Google search results for irrelevant keywords
-
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
-
Have you tried changing the Meta Titles, that way google will update the content or the visibility of the website according to the right keyword. Did it numerous times with the site(sure.bet) I was working at...
-
@BlueprintMarketing I found out today my website: targetedwebtraffic.com has issue with google web master tool, I deleted and added again and works again really good.
-
@BlueprintMarketing This is cool, I have issue with my website exactly like that and so many time google pick differnet keywords or part of keywords, This is help me understand what exactly I should do.
-
@blueprintmarketing thanks Tom for the reply - I appreciate it!
-
@tunnel7
There are one of two possible reasons for this to be happening. Your site was hacked, and keywords were injected into the HTML creating this problem.
Or, your content needs to be improved, and you need to create a semantic content network with Query and Document Templates.it's either malware or
You have to create higher-quality content than the other guy.This is a list of what needs to be done to improve content drastically.
How to exceed quality thresholds?
To exceed quality thresholds, implement the methodologies below.-
Use factual sentence structures. (X is known for Y → X does Y)
-
Use research and university studies to prove the point. (X provides Y → According to X
University research from Z Department, on C Date, the P provides Y) -
Be concise, do not use fluff in the sentence. (X is the most common Y → X is Y with D%)
*Include branded images with a unique composition.
-
list item Have all the EXIF data and licenses of the images.
-
Do not break the context across different paragraphs.
-
Optimize discourse integration.
-
Opt for the question and answer format.
-
Do not distance the question from the answer.
-
Expand the evidence with variations.
-
Do not break the information graph with complicated transitions. Follow a logical order in the declarations.
-
Use shorter sentences as much as possible.
-
Decrease the count of contextless words in the document.
-
If a word doesn't change the meaning of the sentence, delete it.
-
Put distance between the anchor texts and the internal links.
-
Give more information per web page, per section, per paragraph, and sentence.
-
Create a proper context vector from H1 to the last heading of the document.
-
Focus on query semantics with uncertain inference.
-
Always give consistent declarations and do not change opinion, or statements, from web page to web page.
-
Use a consistent style across the documents to show the brand identity of the document.
-
Do not have any E-A-T negativity, have news about the brand with a physical address and facility.
-
Be reviewed by the competitors or industry enthusiasts.
-
Increase the "relative quality difference" between the source's current and previous state to trigger a re-ranking.
-
Include the highest quality documents as links on the homepage, so they are visible to crawlers as early as earlier.
-
Have unique n-grams and phrase combinations to show the originality of the document.
-
Include multiple examples, data points, data sets, and percentages for each information point.
-
Include more entities, and attribute values, as long as they are relevant to the macro context.
-
Include a single macro context for every web page.
-
Complete a single topic with every detail, even if it doesn't appear in the queries and the competitor documents.
-
Reformat the document in an infographic, audio, or video to create a better web surface coverage.
-
Use the internal links to cover the same seed query's subqueries with variations of the phrase taxonomies.
-
Use fewer links per document while adding more information.
-
Use the FAQ and article structured data to consistently communicate with the search engine from every level and for every data extraction algorithm.
-
Have a concrete authorship authority for your own topic.
-
Do not promote the products while giving health information.
-
Use branded CTAs by differentiating them from the main context and structure of the document.
-
Refresh at least 30% of the source by increasing the relative difference. (Main matter is explained in the full version of the SEO Case Study.)
See: https://www.oncrawl.com/technical-seo/importance-quality-thresholds-predictive-ranking/
Please let me know if I can be of help,
Tom -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Ranking Expectations and Search Intent Alignment
I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about a week since we made these changes, and we’re happy to report that our optimization scores for the targeted keywords and URLs are looking strong. I did create these pages with our intended keywords in mind. However, two questions about the page optimization tool: Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences. Optimization and Search Intent: While the tool’s optimization suggestions have been helpful, we’re curious about how they factor in search intent. How does Moz Pro’s advice take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting?
SEO Tactics | | Cricket930 -
words not appearing in the search engine or not ranking correctly ?
Although we do all the SEO work on our website, we do not rank in the words computer repair and laptop repair, although our backlink rate is good. The address of our website is https://trueonefix.com, one of the keywords I gave to the homepage that I was really curious about, for example, computer repair, I created a page on this page ( https://trueonefix.com/computer-repair/ ), they told me it was cannibalization and I removed it, now the site is getting less rankings than before. Can anyone help as to why this is? No matter what I do, I can't rank the words. #trueonefix #googlerank
SEO Tactics | | Trueonefix0 -
Unsolved Persistent Issue with Keyword Research Tool
I keep getting the following error "Getting ranking keywords failed. Please retry your search or refresh this page. " when using this tool. It has been ongoing for a while and is getting really frustrating. Any ideas?
Moz Tools | | csiproducts1 -
Unsolved Is there a way to find out with which keywords are we ranking currently without entering them as part of the campaign?
I was able to do this on Ubersuggest and there I had an idea, which was helpful because part of our first attempts on SEO, on a relatively new company. Is there a way to do this here?
Product Support | | LendonMarketing0 -
Is it Ok to have multiple domains (separate website different content) rank for similar keywords?
Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...
SEO Tactics | | fourwhitesocks0 -
these sites where you have to pay to generate backlinks?
After opening a site here, we created a post containing a backlink and discovered a company with a top exposure. After opening the site in the same way, I created a post that included a backlink, but after a few days my account was suspended. By any chance, are these sites where you have to pay to generate backlinks? Of course, each site has a different policy, but my account is suspended every time.
SEO Tactics | | znjfl
Please reply if you have experienced anything similar to mine.0 -
How can I make a list of all URLs indexed by Google?
I have a large site with over 6000 pages indexed but only 600 actual pages and need to clean up with 301 redirects. Haven't had this need since Google stopped displaying the url's in the results.
SEO Tactics | | aplusnetsolutions0