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@rashmibhardwaj86 If your website's Domain Authority (DA) and ranking have plateaued despite your efforts in generating quality links and syndicating content, it might be time to reassess your strategy. Consider diversifying your content types or exploring new platforms for syndication. Additionally, focus on optimizing on-page elements like meta tags and content relevance. Engaging with your audience through social media and fostering relationships with influencers can also help boost visibility. Regularly monitoring analytics and adjusting tactics accordingly is key to staying competitive in the ever-evolving digital landscape.

It can take a long time for a businesses rankings to improve, so a common mistake businesses make is thinking they can adjust the on page SEO on say the homepage and an overnight instantly the seo will improve, however it doesnt work like this

For example, it took us many years to get a company that offers garden offices onto the first page in Bristol and Bath because it's so highly competitive.

Therefore, you have to put in a lot of work to improve the seo. This often means a lot of work over a sustained period.

When you syndicate content, you give one of your articles to another website.  They publish it on a page and their page begins to rank in the SERPs for the keywords of the article.  If their website is more powerful than your website they are most likely going to rank above you in the SERPs for the root, short tail and long tail keywords.  Even if they give you a link in the article, their page is going to rank above your page in the SERPs.

If you give one of your articles to several other websites and they publish it, the result will be several pages in the SERPs with your article.  What happens then, is Google sees all of these identical articles.  They don't like that and they will filter most of those articles and send them to the supplemental index - where they will get almost no traffic.

Some people will argure....  "I published my copy of the article first and Google will rank me better or they will not filter my page."   From my experience, those people are wrong much of the time at best and most of the time at worst.   I know this for a fact because I have published articles given to me by other people and my site almost always outranks their site in the SERPs after I publish.  I warn them that this will happen, and let them know if I publish their article I will not remove it.  After that, they don't offer me any more articles.

Syndication should be done for one reason.   You have a message and you want to get it out everywhere.   For that purpose you can give your article to a lot of other websites and they will display it to their audience.

However, if you are trying to monetize a website, syndicating articles will most likely be damaging to your rankings for these reasons.  1) your articles on other websites will outrank you, 2) sometimes your article on your website will be filtered,  3) if Google sees that you are trying to build links from article syndication they might turn off the value of those links or even use them as part of a penalty, and 4) if you give lots of the articles on your website to other websites Google might see your site as "having nothing unique" and demote your entire site in the rankings.

Hi Rashmi,

On the one hand, you should not set DA as a KPI. Improving you DA won't assure you better rankings nor more impressions.

On the other hand, links are on one part of an SEO strategy. I'd suggest you to start taking a deep read to some of the best tutorials out there. Here im listing some of them:
- Search Engine Optimization (SEO) Starter Guide - Google Search Console Help
- The Beginner's Guide to SEO - Moz
- A Complete Guide to SEO: What You Need to Know in 2019 - Search Engine Journal
- A Simple 7‐Step SEO Tutorial for Beginners - Ahrefs

Hope it helps.
Best luck.
Gaston

All of that syndicated content is putting competition in your SERPs and wasting your time.  Stop it and build your own website.